Entitlements Associate Members Premium Members Add credibility by displaying "Drive by iAdvantage" Program logo on members' websites or other promotional channels * * Build new alliances with leading hardware and software vendors, system integrators, e-Business specialists, technology service providers and "Drive by iAdvantage" members * * Promote services by distributing electronic newsletters to iAdvantage customers * * Gain additional marketing resources to increase visibility such as promoting Alliance Members under the section of "Drive by iAdvantage" in iAdvantage Website * * Strengthen brand recognition by organizing joint marketing campaigns including joint seminars, exhibitions, press conferences, trade shows / partner pavilions, direct marketing and website support * * Increase market awareness globally by leveraging iAdvantage advertising campaign in Hong Kong and the region * Establish mutual referrals between iAdvantage and program members * Broaden market exposure by joining into the pool of value-added service providers for iAdvantage * Enhance communications tools with an array of collateral support *